What are media?
How do we define the concept of media?
In common discourse the concept of media is usually defined positive–e.g. media as a particular technology or means/channels of communication. In some media discourses a negative concept of media is proposed – e.g. media as complex sets of medial relations or mediation processes.
The definition of media is in course of transformation in history and among different cultures. This conceptual shift, from past to the present, can be traced in religious/philosophical contexts (media in relation to truth or divinity), the linguistic turn (media as language), a social turn (media as social institution), a technological turn (media as technology and technique), a communication turn (media as cultural meaning) and a biological turn (media as organism).